Twitter, over the past few weeks, has been making it to the news quite frequently. However, it is in the news for all the wrong reasons. The company is facing losses, and despite still being the second most popular social media platform, is losing out on major money. The company’s troubles continue, as they are now trying to rent out their office space to reduce as much losses as they can. However, things are just not working well for them. The company, in a desperate attempt to survive, has now planned to make the ‘moments’ feature open for all.
When the company started off with this feature, it was open for “influencers, partners and brands”. However, it is now announced that it will soon be releasing for the everyday users too. The moments feature was released last year. It appears as a separate tab on the users profile, and allows them to keep a track of various stories by curating relevant content. This is, in some sort of way, Twitter’s version of ‘Stories’ which is a popular feature on Snapchat.
This comes at an interesting point of time. This has been announced just days after Instagram announced a similar ‘Stories’ feature for their app. Facebook is now on an undeclared war against Snapchat. The company has, in two days, delivered two major blows to the app. While they released the stories for Instagram, they released lenses-like filters on the Facebook app. These filters are powered by the MSQRD app which they acquired months ago.
In a statement on their blog while announcing the moments feature for public, the company said: By extending this creative format to more people, and eventually to everyone on Twitter, we are giving people a new and dynamic way to tell their stories. We love seeing people express themselves creatively on Twitter every day and we’re excited to see how new creators will tell their stories using Moments. However, it is yet to be announced when the update will be live for the users. Hopefully, the users would begin getting it in a couple of weeks.