Google has been among the biggest names when it comes to the world of internet technology. The company has been bringing forward numerous changes to their apps and services. However, the most frequent changes tend to come to Google Search, which is Google’s primary offering. Google is now working on bringing two big changes to their search - auto-playing videos and instant search.
Auto-Playing Videos in Google Search
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Of late many social media platforms have been emphasizing on videos. Google too has joined the party now, as latest reports indicate Google is working on plans to introduce auto playing videos in search results. While some users prefer their videos to auto play, the general consensus is that this is quite annoying.
Reports from SEM Post indicate that Google is working on a plan to begin auto-playing videos, and that this update has already started out for some users, especially with popular queries such as Justice League trailer, Game of Thrones, etc. Thankfully, these videos auto-play with the sound off, for now. Once the entire clip is played, it does not loop.
What was rather interesting about this is that these videos were not from official sources. Basically, this means that Google might soon start taking advertiser money to auto-play their videos for a particular set of keywords. Google is yet to comment.
Instant Search Feature To Shut Down
Google introduced Instant Search - the intuitive search feature way back when PC searches were still going strong. The company had launched this with the intention of saving the users with millions of seconds as it would predict what the users are searching for. However, with mobile searches on the rise, this felt like it was backfiring.
Many users felt it wasn’t intuitive enough on mobile, and the search had to continuously update itself on the small screen of the phone, which caused even more problems. Keeping these factors in mind, Google has finally decided to put Instant Search to rest. While many might disagree, this was a really cool Google Search feature, at least for us.
A Google spokesperson has commented on this decision to end Instant Search by stating: We launched Google Instant back in 2010 with the goal to provide users with the information they need as quickly as possible, even as they typed their searches on desktop devices. Since then, many more of our searches happen on mobile, with very different input and interaction and screen constraints. With this in mind, we have decided to remove Google Instant, so we can focus on ways to make Search even faster and more fluid on all devices.
What Do These Changes Indicate
The closure of Instant Search feature indicates that Google is going in the right direction keeping the needs of the mobile phone users above all. Google Search has always adapted itself on the basis of the convenience and ease of the users. The decision to end Instant Search might be a hard one as it is quite a polarizing feature, but Google has done it for the greater good keeping the mobile future in mind.
With autoplaying videos, the needs of advertisers have been given priority. Google, with these two decisions, has kept both, the users as well as advertisers happy. Stay tuned with us for more updates on Google Search.
